Spencer Wong's profile

Visual System: Tycho

The creation of a cohesive visual system utilized across promotional materials at a variety of scales.
The musician's current visual identity across merchandising, promotional materials, album covers, and videography are heavily influenced by nature and simple geometry. In an effort to stay true to his visual stylings, the typeface Gravesend Sans was chosen for its geometric forms and modern look.
The design decision to replace the 'O' with a crescent enhanced the nightly theme and draws visual interest to the musician's name. A soft gradient was applied to the name for a moonlit effect while the crescent acts as a leading line to the tour name.
For the album cover, the design was housed in a circular mask to compliment the shape of the record, then applied onto the center of the vinyl itself. For consistency with the visual system, the original crescent shape is reintroduced as a circular framing element, leading the eye clockwise through the cover photo and back up to the musicians name.


Visual System: Tycho
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